In February 2020, experience staff had our busiest year forecast yet – we were in the middle of a hugely successful London retail pop up store and were quoting for the Tokyo Olympics. Seemingly overnight – sparked by the cancellation of Mobile World Congress – the world and experiential events stopped. Twelve weeks have now past and it’s been a challenging and brutal time but also valuable time of reflection for us an agency. Things we took for granted – from international travel to hugging a friend really do seem so simply valuable now. However – things do sometimes need to change and stop for us to progress – it’s been important to recognise what is truly valuable to us and how we can grow and continue. We also have watched with interest the spark in digital events and zoom and the online connection it can bring. From VR experiences, to the integration of live social media channels and communities at events – combining the digital and real-life world was already growing in experiential. This has undeniable brought a change and value to events. Continuing the creative digitalisation of events and live streaming moving forward will mean that brands can access and promote their event to wider communities and followers and this can only be a good thing. However, I feel from the lockdown photoshoots on doorsteps to zoom fatigue – what can’t replace and what society is craving is human connection and interaction. Events and experiences connect brands emotionally with their customers. We have been really lucky to work with brands who spread kindness and build community through experiential events and we really want to support the return of this safely.
It is undeniably going to be challenging and a new norm and brands are going to have to adapt while we overcome this time but re-connecting with community safely is an important step in not only re-building brand loyalty but in re-connecting society. Simple things that we took for granted such as physical consumer engagement will undeniably need to be managed and venue size will have to be considered. Outdoor venues and smaller pop up areas will be easier to manage for instance and sampling may need to take place from bins instead of direct hand to hand interaction while we move through this time.
I do however feel there is another positive – this will also make many agencies step up in their care and management of the health and safety of staff. There are still countless agencies operating without employers liability insurance for their staff in the UK and there are also agencies employing freelancers directly abroad. Risk assessing events for health and safety – ensuring proper uniform and clean environments can only be a good thing for brands and staff. We have also been considering a few measures to assist our clients and staff to run an event safely while social distancing and covid-19 restrictions are in place including;
Risk assessments in line with the HSE guidance
Increased hand washing and guidance
Constant supply of powder-free surgical gloves
Constant supply of anti-bacterial soap, hand sanitiser and gels
Infrared no-touch hand sanitiser dispensers
Hand wash logs
Social distancing floor tape and signage
Infrared no-touch thermometers and temperature log sheets
Weekly wellbeing assessments
Health questionnaires and staff check-ins each day
Ultimately, the safety and health of our staff is paramount – many of our staff are also currently on our furlough scheme which we were keen to support but would like to get our staff back working safely. We believe our brands have important messages to promote and communities to support and build. We really hope that with a confident and sensible approach – experience staff can support and help the experiential and event community return back to norm over the summer and for the remainder of 2020.
experience staff are a worldwide event and experiential staffing agency employing promo staff and brand ambassadors for global brands. With local offices in London and France – we are growing as an agency and promote legal staffing, kindness and community in experiential.
experience staff are a leading promo staff agency for retail staff at pop up stores globally. We are a full service agency and provide local staff to support leading fashion, clothing and fitness brands. Our agency has experience of fully managing retail pop up stores. We have supported brands across the United Kingdom, Europe, USA, Australia and Asia with experienced and tailor fit staffing support. Our staffing services include;
- Stock set up and store preparation
- Stock and store merchandising
- Floor and stock replenishment support
- Tills and retail support
- PR Event staffing support
- Customer engagement for social media
- Retail Event Management
We are experienced at working with leading brands who are implementing pop up temporary and long term retail store activities. Our agency provides pro-active and experienced retail promo staff and brand ambassadors who are fully trained on the brand. experience staff are a dynamic agency and are able to respond to fast moving events and tailor fit staffing solutions. We have provided staff for Adidas, Reebok, Rockport and provide local staff for Gymshark worldwide at their pop up retail staffing events.
experience staff retail staff can be booked to promote product launches and brand promotion directly to new audiences. Promotional activity is supported with a brand experience from sampling, to competitions or celebrity launches. The goal of experiential marketing is increasing sales, awareness and influencing new customers for brands. Experiential activity because it involves interaction through sampling, social media interaction is also measurable. Experiential Marketing can take place via a worldwide roadshow, shopping centre tour, commuter sampling, exhibitions and pop up stores.
experience staff are a member of IPM – the Institute of Promotional Marketing the trade body for the promotional marketing & brand activation industry in the United Kingdom representing and supporting the best agencies and suppliers in the industry.