Experiential marketing is brand engagement which directly involves the consumer through interaction with a promotional activity related to the product.
Whether it’s sampling, a pop-up store or visual experience – in a digital age brands are increasingly looking for something different to engage consumers. The opportunity to feel, engage and interact directly with the audience is invaluable for a product or brand. Virtual reality, social media and online engagement serve a purpose but a sensory, visual and audio experience with a consumer is invaluable. Getting in the hearts and minds of consumers make them a brand engager instead of a brand consumer. Experiential activity can be diverse and brands can be as creative as their imagination and brands take them. From a virtual reality pop up for a new mobile phone brand, to a central Paris temporary clothing store to a celebrity PR stunt for a drinks brand on London’s Southbank. They enable the consumer to consume, learn and experience the brand in an exciting and memorable way. Digital, virtual and social media can also support and reinforce the experiential brand message. They create opportunities for photo sharing, tweets, Instagram posts – and brands often actively encourage consumers to check in at the experiential event. Experiential events also create trust and an emotional connection between the consumer and brand. Being able to see, hear, feel, taste and engage with a product is invaluable in an increasingly digital age.
Experience Staff are the leading experiential staffing agency providing the best worldwide brand ambassadors to make events successful. We work with the world’s biggest marketing agencies, brand agencies, PR agencies and brands to support their activities with local, legally employed, dynamic and passionate staffing. With local agencies and staffing hubs in major international cities, our booking teams have logistic and local knowledge to fully support event planners. From B2B, mobile, technology and leading multinational consumer clients we have the knowledge to provide the best staffing solution. We work with all our clients to fully brief our staff to make sure their activities come to reality. Our brand ambassadors are matched to brands, from Chinese speaking promotional staff for a Chinese New Year pop up to staffing the Sega booth at EGX – the UK’s biggest gaming event. Experience Staff fully manage all our staffing and events and have the best reputation worldwide for our experiential staffing solution.
Contact us to hire experiential staff from Experience Staff