Nike FC and Nike Skate Activations at Westfield White City London

experience staff provided sports focused brand ambassadors and promo staff for Nike activations at Westfield White City London for Nike Football and Nike Skate. Our brand ambassadors supported activations – with interactive games and opportunities to win mercurial football boots.. Customers were invited by our staff to share an image in the installation with the social hashtags in return for a ball. The experience generated huge visitor attention with over 200 social media shares per day. The activation coincided with the World Cup football championships – which was a huge event in the UK with England reaching the final with Italy.

At the skate activation – with the help of our experience staff brand ambassadors – customers converted air max into skates, then with the support of the Watch my Wheels team went onto try them out at Flippers!


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experience staff are the leading supplier of legally employed experiential and promo staff for events, activations and roadshows. We are a global agency and pride ourselves on looking after our staff with fair wages and we value diversity. We work with the world’s leading brands across the consumer, b2b, technology and social media brands. From Gymshark, Vodafone, Adidas, Reebok, Panasonic and Nike.

We are a global agency and specialise in expanding brands internationally. experience staff hand match all our promo staff and brand ambassadors ensuring best fit for clients. We are regularly working in creative retail spaces, brand activations and experiential pop up events. Our account team work with brands to support with logistics, event organisation and creative input with full ROI reporting to increase value and return on events.