Adidas EURO 2020 In-store Activation – Sports Direct Store Oxford Street

experience staff provided sports focused brand ambassadors and promo staff for a 3 week Adidas EURO 2020 activation at the new flagship Sports Direct London store. With a 10 million pound tech-heavy makeover. The store features 100 digital screens, a large selfie booth, experiential activations themed and there will be over 140 brands stocked with “to be the best sports store in the world”.

Our brand ambassador staff ran an interactive football competition for Adidas. Customers were invited by our staff to share an image in the installation with the social hashtags in return for a ball. The experience generated huge visitor attention with over 200 social media shares per day. The activation coincided with the EURO 2020 football championships – which was a huge event in the UK with England reaching the final with Italy.

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experience staff are the leading supplier of legally employed experiential and promo staff for events, activations and roadshows. We are a global agency and pride ourselves on looking after our staff with fair wages and we value diversity. We work with the world’s leading brands across the consumer, b2b, technology and social media brands. From Gymshark, Vodafone, Adidas, Reebok, Panasonic and Nike.

We are a global agency and specialise in expanding brands internationally. experience staff hand match all our promo staff and brand ambassadors ensuring best fit for clients. We are regularly working in creative retail spaces, brand activations and experiential pop up events. Our account team work with brands to support with logistics, event organisation and creative input with full ROI reporting to increase value and return on events.