Pop up stores have become increasingly popular for brands over the past few years and could be the answer for companies who want to reach their audience while the mass event industry is still closed. Pop up stores and events have always also been the perfect opportunity for online retailers to engage with their consumer audience on a temporary basis to launch a new range or gain hype around the brand.
A pop up store can be highly targeted to the brands audience – with invitation only via social media and online ticket application. It directly targets consumers who are highly engaged with the brand. Due to it’s short run – it often features limited edition clothing ranges and items to purchase and brand ambassador appearances and controlled meet and greet sessions with celebrities and influencers. Social media opportunities at pop up events and an event hashtag and create fantastic engagement and PR coverage.
Pop up stores also managed to run during lockdown – due to their controlled nature and retail environment. At the end of last year – Primark launched a pop up at Boxpark Shoreditch – promoting its first ever wellness collection. A trendy area for young socially conscious professionals often working in the arts and creative professions – featuring an exclusive pop up would reach an audience who may not necessarily be a Primark consumer. Created using organic cotton, recycled and sustainable materials, the Primark Wellness range was designed with an environmentally friendly focus as part of our commitment as a responsible retailer. Klarna – the online shopping payment provider also launched the House of Klarna and we also worked with Gymshark at their Covent Garden Pop Up store in March 2019. This was the first time the brand had a permanent site for a pop up and featured weekly new range launches, a collaboration with Gymbox with shoppers able to attend fitness classes on-site and exclusive ranges for Gymshark customers.
experience staff are a worldwide event staff, exhibition and promotional staffing agency. We provide legally employed, professional event staffing solutions for events, pop ups and roadshows across the United Kingdom, Europe and Worldwide. We have created thousands of effective staffing experiences for marketing agencies and event organisers. Our agency is a proud member of the IPM – the Institute of Promotional Marketing the trade body representing the promotional and event services industry. We are Covid-19 safe agency and provide safe, social distancing staffing services and best practice for our clients.